CAGAYAN DE ORO – The Section of Tourism (DOT) introduced the Colors of Mindanao marketing campaign on Monday (May 2) as it positions the Philippines’ 2nd greatest group of islands that is residence to a great a lot of numerous cultures, landscapes, and gastronomy.
The marketing campaign was spearheaded by Undersecretary for Mindanao Myra Paz Valderrosa-Abubakar and the regional administrators of Zamboanga Peninsula, Northern Mindanao, CARAGA, the Davao location, and SOCCSKSARGEN—Mindanao’s 5 areas.
In her opening message, Tourism Secretary Berna Romulo-Puyat famous that whilst every single province is regarded for its exclusive attributes ??“this is the 1st time that the complete of Mindanao is united under one banner.”
“What a colourful banner it is, with just about every hue representing a tourism product or service that is aspect of an inter or intraregional circuit. This campaign is timely and major, as we just recently reopened the Philippines to global tourism,” Puyat included.
The campaign showcased new tourism products and solutions and circuits under special color themes corresponding to a tourism facet: blue for dive tourism, teal for solar and beach front, inexperienced for ecotourism, brown for farm tourism, violet for tradition and heritage, crimson for journey and sporting activities, orange for meals tourism, and yellow for faith tourism. These were being formulated by the 5 Mindanao regional places of work in a bid to foster unity in range, sustainability, inclusivity, and a lot more progressive tourism not only in Mindanao but also in the region.
“It is higher time that travelers and visitors believe of Mindanao as a leading place in the Philippines. The island region is blessed with a multitude of stunning places, historical web-sites, and cultural wonders. The Colors of Mindanao campaign aims to appeal to tourists to the region, from divers, eco-adventurers, and beach front bums — to background buffs, foodies, and the trustworthy,” the tourism chief suggests urged.
“This marketing campaign also highlights Halal and Muslim welcoming tourism, a person of the quickest-escalating tourism sectors in the world. As 1 of the significant new goods of the DOT, halal tourism will provide specific attention to the attractions and delicacies in Mindanao and assist boost the tourism financial system in the area,” she additional.
It can be recalled in 2021 that the DOT instituted Halal Foodstuff Tourism and its initially Halal-centric espresso table book titled, “Bismillah Right before Eating” to showcase the regular and culinary choices of the diverse regions in Mindanao.
Puyat additional that the Colors of Mindanao was supplied a preview at the just lately concluded 21st Earth Travel and Tourism Council (WTTC) Global Summit in Manila when the DOT regional directors of Zamboanga Peninsula, Northern Mindanao, Davao Location, SOCCSKSARGEN, and CARAGA graced the summit in a wardrobe designed of Tausug materials, beadwork from Bukidnon, Yakan weaves, and other artisan handicraft from Mindanao.