Psychology Today: Health, Help, Happiness + Find a …

No matter what your role in psychology, research will play a critical part. Whether you are conducting your own experiments and want to see if they have been performed before or are trying to help a patient by seeing what other psychologists have experienced, knowing how and where to find the information you need is critical. There are thousands of scientific journals out there, with information from decades of research. Being able to find the information you want, and evaluate it effectively, is crucial.

Although it may not seem intuitive, psychologists must have a facility with numbers. Researchers, especially those involved in quantitative information, look at large amounts of data that have to be interpreted. A good psychologist understands how to summarize these numbers with the use of statistical tests and equations. Without these abilities, researchers could not begin to understand what they are observing and whether it is significant to the wider human population, and clinical psychologists would not be able to understand the data and how to apply it to their practice.

Why Brand Building Is Important - Forbes

Communication is clearly critical for any career, but it’s especially important when studying human behavior. The ability to communicate with clients is imperative for clinical psychologists to help them, while research psychologists need to be able to effectively describe observations and portray their findings well.

Consumer Behavior: The Psychology of Marketing

Why this matters: Although you may start to feel like an interior decorator after reading this section, this stuff is actually incredibly important in helping you understand the why behind conversion jumps and slumps. As a bonus, it will help keep you from drinking the conversion rate optimization Kool-Aid that misleads so many people.

Why We’re Loving It: The Psychology Behind the …

Leaders often can encounter “information overload” in their work. They know the importance of measuring results (e.g., “You can expect what you inspect”), but can find themselves faced with an overwhelming hodgepodge of numbers rather than a simpler and more focused set of data that is truly useful for making decisions that lead to achieving their organizational vision.