An Increase in the Minimum Wage Is Long Overdue

A company based in Europe that specializes in vacation rentals for families with small children averages almost 65% of their bookings outside of peak season.

Business owners often oppose the minimum wage because it reduces their profits
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Market share often is associated with profitability and thus many firms seek to increase their sales relative to competitors. Here are some specific reasons that a firm may seek to increase its market share:

modest minimum wage increase would force small …

The Effects of a Minimum-Wage Increase on Employment …
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A small niche player may be tolerated if it captures only a small share of the market. If that share increases, a larger, more capable competitor may decide to enter the niche.