It takes bold brewers to brew bold beers

Seriously, look at that second photo, save for the fact that the toucans are now flying in the opposite direction and they no longer appears to be escorting a giant swastika clad airship, their design is exactly the same. It doesn’t help things that the other adverts Guinness envisioned appearing in also happened to rehash what ended up becoming some of Guinness’ most iconic posters. For example, here is one a poster from one of Guinness’ most popular campaigns which advertised the health properties of drinking a beer that looks like the fluid that leaks from a plague victims sores.

Brewers prepared to go to lengths that others wouldn’t to perfect their craft

So what the hell possess Guinness to commission these posters you ask? Well, they were originally planned to be part of a larger advertising campaign during the 1936 Olympics, which as we all know, was held in Nazi Germany under the direct supervision of Hitler himself. Guinness’ Dublin office were in talks with officials in Berlin about importing the beer and then advertising it to the German populace with some of the posters pictured above.


The Advert Shed - THE LITERACY SHED

07/11/2007 · Dear Guinness - I don't know if I was first or not, but here is the advert - thanks for the fun Guinness

The acclaimed “Made of More” series began in 2013, with an ad featuring a group of wheelchair basketball players and an unexpected twist at the end. It instantly went viral online, with 3.5 million views before its official release date, and was hailed as leagues above other beer ads. The second instalment, released in February just before the advertising black-out period of the Winter Olympics, told the amazing story of twin bi-athletes Tracy and Lanny Barnes, one of whom gave up her spot in the Sochi Olympics so that her sister could compete. It is these small but extraordinary acts of heroism that Guinness celebrates, sharing their stories with the world.