Consumer Behavior: The Psychology of Marketing

Group members share some acceptable standards of behavior among themselves, and once they are established, they become norms. Status also has major behavioral consequences when individuals perceive a disparity between what they believe their status to be, and what others perceive it to be. Research has shown that small groups are faster at completing tasks than large ones, whereas large ones are good for obtaining diverse inputs from members. The composition of a group may sometimes, prove to be a critical factor in its total performance and turnover.

The processes that go on within a group - the communication within the group, behavior of the leader, power dynamics and conflict within the group - are crucial for understanding group behavior. Process gains can be maximized by training people for simple tasks in groups, and for complex tasks in individual practice sessions. The tasks that a group undertakes can moderate the impact of group processes on its performance and member satisfaction. The effectiveness of group performance is to a great extent, affected by the level of conflict among group members and the quality of their communication.

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Norms Status - a socially defined position or rank given to groups or group members by others.

Status characteristics theory - states that the differences in status characteristics create status hierarchies within groups.

Status and norms: High-status individuals are often given more freedom to deviate from norms than are other group members.

Status and group interaction: High-status people tend to be more assertive group members.

Status Inequity - Perceived inequity creates disequilibrium, which inspires types of corrective behavior.


Essay on Group Behavior - 1599 Palabras | Cram

This article introduces the concepts of group behavior and groupthink in organizations

The concept of 'oppressed group behavior' may be helpful in understanding why nurses will lash out at one another. Nurses as a group display some characteristics of being oppressed including low self-esteem and feelings of powerlessness. When an individual or group not only feels but is relatively powerless compared to another, they can take it out on one another within the oppressed group, especially on someone even less powerful .


Southern Behavioral Group, Autism Developmental …

For example, as a result of talking about , or of exploring mental associations of one thing to another, an image can be formed of the hidden desires that may be motivating your self-defeating behavior.

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Course studies human behavior in group situations. Content includes structure and interaction of groups, makeup of successful groups, leadership qualities, conformity, deviance, and group pressures. Current group counseling research reviewed; specific simulations of actual group sessions to illustrate effective group counseling approaches.

Dialectical behavior therapy - Wikipedia

Groups can either be formal or informal.

Formal group - a designated work group defined by an organization's structure.

Informal group - a group that is neither formally structured nor organizationally determined; such a group appears in response to the need for social contact.