Maslow’s theory of motivation is called the “hierarchy of needs”. Maslow believes that people have five main needs in the following order of importance:-
Leaders and managers need to have this level of understanding if they are to be in a position to motivate their staff. However to be a good leader and manager you need to recognise that people are different. To display the traits of a good leader you need to recognise that some people come to work to earn money (existence needs) and have no desire either to get on with others (relatedness needs), or earn promotion (growth needs). Others work to meet people and have a personal challenge and sense of achievement ( relatedness needs). Others work to gain experience to get promotion (growth needs). For others it maybe a combination of these.
A Look at Maslow’s “Basic Propositions” - Alfie Kohn
Maslow believes that people would not move on down this list to be motivated by the next set of needs until the previous set(s) had been satisfied. here’s a short video which illustrates Maslow’s Hierarchy of Needs by drawing on clips from the Disney film ‘Up’.