Despite its North American challenges, Nespresso still has a strong global presence and the resources of a market-leading parent company. Nespresso must realize it is no longer creating the single-serve market. Instead, it is competing within an existing market and must meet consumers’ demands. As an authentically premium brand, Nespresso is positioned to capitalize on the North American single-serve market’s growing demand for premiumisation. To minimize switching costs and to increase the accessibility of its products, Nespresso should create a sub-brand to release a line of pods compatible with Keurig machines (K-Cups) in North America. This tiered product-line strategy, popularized by retail fashion companies such as Armani, enables premium brands to expand its reach while preventing brand dilution. To drive demand for Nespresso K-Cups, the company should also boost brand awareness by creating more B2B partnerships in North America which were a key success factor in Europe.
The ideal American family image is one that provides parents that gracefully accommodate and nurture their children with open arms, financial cohesion, warm meals, and a roof over their heads....
They claim that a single parent cannot raise a successful child.
The question is, “Can these children raised in single parent homes become productive citizens?” Many say in order to become a successful citizen in life, a child must have both a mother and a father in a home.
Forty-three percent of prison inmates grew up in a single-parent ..
Dadless dropouts: After taking into account race, socio-economic status, sex, age and ability, high school students from single-parent households were 1.7 times more likely to drop out than were their corresponding counterparts living with both biological parents.
Source: Ralph McNeal, 88. 1995.
Growing Up In A Single Parent Home | Parents
Children may face these problems because of them having to quickly adjust from living in a family with two parents to modify in a short time to living in a family with one which might be very challenging for them to become accustomed to.
Children who grow up in single parent homes learn to assume ..
Slip-sliding: Among black children between the ages of 6 to 9 years old, black children in mother-only households scored significantly lower on tests of intellectual ability, than black children living with two parents.
Source: Luster and McAdoo, 65. 1994.
What Affect Does Growing Up In A Single Parent Home …
90% of children, who lived in the USA in the 1960s stayed with their own biological, married parents, whereas today it makes up only 40% (Child Study Center, 2001).
Children growing up in a single parent homes are ..
Such an unfavorable problem has been increasing, because in 1969 the legislation of California State changed the divorce laws, where spouses could separate without providing cause (Child Study Center, 2001)....