Culture is part of the external influences that impact the consumer

I couldn't agree more with what was said about consuming being a temporary feeling of satisfaction with oneself. I agree with what is said in most of this, but the question is what can we introduce to the world that is going to limit this idea of consuming, something that can satisfy that desire or longing if you will. If consuming is a temporary thing than why are we not searching for an alternative that will satisfy us longer than that and it being all for the good of the earth. Currently, not just America, but the entire world is one the wrong road it seems as far as this aspect is concerned, so why haven't the people who believe these ideals just previously said doing something and introducing new ideas, and inspiring. We haven't taken a step in the right direction by just thinking about it, we first must take the step on a new and vulnerable road. Not just Americans but the world as one. I am in no place to condemn, therefore I am not but I will suggest just like this article has to me. I have ideas of what this alternative could be, but I know that that the idea is not so easily welcome in this country. But, what this world is looking for is out there, and it is true.

Miller, D. (2001) ‘The poverty of morality’, Journal of Consumer Culture, 1(2): 225-243.

Portwood-Stacer, L. (2012) ‘Anti-consumption as tactical resistance: Anarchists, subculture, and activist strategy’, Journal of Consumer Culture, 12(1): 87-105.

How Cultural Marketing Is Different From Consumer …

Heath, J. and A. Potter (2005) The rebel sell: How the counterculture became consumer culture. Chichester: Capstone.

Our obsession with the question of what sort of consciousness attaches itself most readily to the culture of consumption has paradoxically blinded us to the ways in which the ideal type of the American consumer has achieved a new level of uncontested sovereignty in the political rhetoric of our market culture. The notion of consumer empowerment is the alibi of first resort for any measure that tends, in reality, to continue rolling back the hard-won gains of working Americans in our businessman’s republic. Walmart’s business model, for example, is explicitly founded on casualizing wages and benefits for its retail workforce so as to secure the lowest possible prices for its customer base which means the managers of our nation’s largest employer are ideologically locked into the project of beggaring its workers for the sake of preserving profit margins in a price-lowering race-to-the-bottom. Amazon—the Walmart of the online retail world—likewise degrades the basic working conditions for its laborers via sweated speed-up regimens and piecework rates in its mammoth distribution centers, all in the name of optimizing consumer choice for the lordly online shopper. Rational-choice economists routinely evoke consumer sovereignty as the self-evident, and inevitable, telos of economic life; the notion of labor sovereignty, meanwhile, is laughed off the historical stage as an antiquated relic of the industrial age.

How Your Insecurity Is Bought and Sold | Mark Manson

However without this economic growth and technological advancement we have witnessed over the past few decades nobody would be able to do what they are doing on this page. How many laptops, online websites, and computer based operating systems were created based off of this captilistic ideal? the reality of this concept is, without our consumer impulse to buy the newest coolest gadgets on the market there would be no market. Our technological advance would undoubtedly slow and our concept of life and culture would be completley different than it is today. This being said, yes i agree that there are certain products that "harm" our enviornment so to speak, but this has nothing to do with our consumption on a global level. It is locally where we have to worry about this issue, our own impulses which go unquestioned are the real problems here, not our market place, nor our economic surplus of goods. These goods, even though plentiful, are necessary for a growing economy. No matter how many people think a slower economy is a good economy, you have got to re-think your ideals, because the world isnt going to slow down just because America does, this i can promise you.

31/03/2016 · In the 1920s, women didn’t smoke

But how is a concern for the material well-being of all transformed into a concern about the spread of consumerism even among the poor? Gould (2003: 343), for example, worries that the beneficiaries of fair trade may be turned into consumers. My estimate would be that it all began when revolutionary socialism started to go wrong – when it became clear that the workers were not going to make the revolution that Marx had predicted they would. In his 1916 pamphlet on imperialism, Lenin ascribed the failure of the workers of the industrialized nations to rise up, in essence, to consumerist bribery funded out of the profits of colonialist exploitation: