This theme features ads for Real cigarettes, first introduced in 1977. As is the case with the majority of products on the market, brands of cigarettes were named in order to send particular messages to consumers. The brand name Kool, for example, not only reminds consumers of the throat-cooling sensation of menthols, but it also speaks to the word s meaning in slang; to be cool is to be hip and trendy. The choice of certain brand names also extends to tobacco companies efforts to ease the concerns of worried smokers. Indeed, when the tobacco companies could no longer rely on explicit health claims in their advertisements due to FTC regulation, they developed countless methods to subliminally convey the same message, including brand name.
The Tobacco Plain Packaging Regulations 2011, applying to cigarettes, were made by the Governor-General in Council on 7 November 2011. The Tobacco Plain Packaging Amendment Regulations 2012, made on 8 March 2012, amended the Tobacco Plain Packaging Regulations 2011 to incorporate additional plain packaging specifications for non-cigarette tobacco products.
“The market competes on addiction—the most addictive products win out
The free speech lawsuit is a different action than a suit by several of the same companies over the Family Smoking Prevention and Tobacco Control Act. The law, which took affect two years ago, cleared the way for the more graphic warning labels, but also allowed the FDA to limit nicotine. The law also banned tobacco companies from sponsoring athletic or social events and prevented them from giving away free samples or branded merchandise.