The front depicts a photograph of “Big” Minh and the text:

By early 1966, Army psychological operations were being carried out by the 6th PSYOP Battalion stationed in Saigon. Demand overwhelmed capability, and in December 1967 the 4th PSYOP Group was formed from the existing PSYOP battalion and its companies. Available data on military psyop unit composition and periods and places of duty are incomplete and sometimes contradictory. The following is our understanding of the order of battle of U.S. PSYOP units in Vietnam.

This leaflet depicts a peaceful  on the left and a war-torn  on the right.

In the paragraph below LTC William Beck complains about the lack of any land reform programs. Looking through my files I did find the 1968 leaflet above that depicts President Thieu handing out land deeds to Vietnamese farmers. This helped put down the Communist uprising in the Philippines and it was apparently tried in Vietnam too.

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In return, Ky did not think very kindly of his American allies. He said at various times:

The six arrows represent the “six great warfares” first espoused by Nationalist Chinese leader Chiang Kai-shek: Ideological warfare, Stratagem warfare, Mass warfare, Intelligence warfare, Organizational warfare and Psychological warfare.

The Joint U.S. Public Affairs Office

Not many leaflets from the 19th PSYOP Company can be found today. This one in a cartoon style depicts a farmer being drafted by the Viet Cong, lectured, then having second thoughts and informing on the Communists. In the final picture he is shown with his happy family holding presents in one hand and cash in the other.

Returning to JUSPAO, the 1968 says:

4. Later, on 19 November 1966, a fourth company, the 19th PSYOP Company of the 6th PSYOP Battalion, was formed in Can Tho to provide advice and support in IV Corps.

Special Issue - Mien Nam Tu-Do - No.52 – JUSPAO 3022 - December 1968

Staff Sergeant Robert "Dennis" Brown was a member of the 246th PSYOP Company in during 1967 and 1968. He was first attached to the 11th Armored Cavalry Regiment and later the 25th Infantry Division. He recalls dropping leaflets daily from U-10 Courier aircraft, C-47 Skytrain aircraft, and UH-1D Huey helicopters. He also regularly played Chieu Hoi tapes. He was involved in various “hearts and minds” projects such as Medical Civil Action Programs (MEDCAP) with Military Assistance Command (MACV) and Special Forces teams. He says he doesn’t know how successful his efforts were, but he did get positive feedback on one occasion:

FM 3-05.301, mentions the proper use of propaganda newspapers:

Although command of the four tactical companies lay with the commander of the 6th PSYOP Bn, operational control lay with the four major area commanders in the Corps zones. During this period, JUSPAO had numerous USIA representatives operating throughout the country. These civilians maintained close contact with the four tactical companies within the 6th PSYOP Bn.

FM 3-05.301 also discusses magazines:

Specialist 4 Eugene Simmons was an illustrator in the 246th PSYOP Company (Professional Litterbugs) for all of 1967. He recalls that Viet Cong prisoners of war would sometimes be isolated, interviewed and photographed. They would be asked to write a note to their combat buddies letting them know they were at alive and healthy. Photos would be taken and a leaflet produced with a photo of the prisoner on one side and his handwritten or typed note on the other side. Leaflet 246-55-67 depicts Nguyen Van Tuong. 50,000 leaflets were printed to be dropped by air over the 315B Unit at the request of the 1st Infantry Division. The text on the back says in part: