While ownership of Internet-connected PCs might still be relatively low across the country – and reserved mainly for the more affluent city-dweller – mobile phone ownership is more wide spread and growing rapidly. The mobile device offers a great way for marketers to bridge the gap between the physical and digital world and you don’t have to rely on the latest, most sophisticated smartphones to engage your audience. Why not think about the options that can be offered by shortcodes text back response, SMS, Interactive Voice Response and automated outbound dialling?
The report, Virtual Digital Assistants, examines the global market opportunity for consumer and enterprise VDAs, providing market sizing and forecasts for active users and revenue for the period from 2015 through 2021.
The Zettabyte Era: Trends and Analysis - Cisco
According to a new report, while smartphone-based consumer VDAs are currently the best-known offerings, virtual assistant technologies are also beginning to penetrate other device types including smart watches, fitness trackers, PCs, smart home systems, and automobiles.